News

Witzenmann Mexico is ready for take-off

16.10.2015

The Witzenmann Group has many subsidiaries worldwide, each producing and selling primarily in and for their local market. Being close to the customer is the determining factor when choosing a location as was the case for Witzenmann’s 24th subsidiary in the Mexican city Celaya. With the building of the production facilities completed, Witzenmann Mexico invited interested customers, mainly manufacturers of exhaust systems and automotive manufacturers, to come and take a first look. The message behind the well-attended event: “Witzenmann is ready for take-off” –  this was also the title of the invitation.

In Amistad Bajio Industrial Park the world market leader for flexible metal elements has set up a complete production unit for the manufacture of decoupling elements for passenger cars. In production facilities measuring some 4500 m2, Carlos Talamantes, Managing Director of Witzenmann Mexico, was able to present a complete assembly line covering pipe welding, bellows pressing and their assembly.

Manufacture is now underway
For Carlos Talamantes it was particularly important to show potential customers the high standard of the modern manufacturing facilities now ready for operation. The visitors followed each production step with great interest and were keen to learn more about the various aspects regarding manufacture.

Mexico – an automotive stronghold
Mexico has proved to be an excellent location for the manufacture of passenger cars. Volkswagen has operated production sites for many years in Puebla and Silao where the models Jetta, Beetle, Beetle Cabriolet and Golf 7 roll off the production line. Nearly every large car manufacturer in the world has a factory in Mexico and the country will take its first step into the premium segment when Audi establishes car manufacturing facilities in Mexico in 2016, closely followed by BMW in 2019. This is reflected in the spirit of optimism in the fields of politics and economics in the Central American country. However, it is not only the labour cost savings that attract the car manufacturers. There are at least two further favourable parameters that deserve mention. Mexico belongs to the dollar zone. Producing here reduces exposure to fluctuations in the euro. And: whilst the USA and the European Union are still negotiating a free trade agreement, Mexico is already eligible to export duty-free to the USA and Europe.

Witzenmann is banking on Mexico
“We see ourselves as an innovative development partner for our customers. By means of our “global footprint” – a tight network comprising our competence centre at our headquarters in Pforzheim, Germany and the Tech Centres in Korea and the USA which are close to our customers – we have created the best possible structure to connect sustainable innovation management on the one hand with an engineering expertise that is customer-oriented and  closely linked to production on the other hand”, as Dr. Eberhard Wildermuth, Head of Sales/Engineering for Automotive Components , sums up Witzenmann’s strategy for internationalisation. “Mexico is currently one of the most interesting markets worldwide. As we are relatively close to our Tech Center in the USA, we are in a position to offer our customers a service which is direct and fast as well as products of the high quality they have come to rely on.”

Broad market presence
Witzenmann manufactures decoupling elements, return pipes, ducts and other components in the Czech Republic, Slovakia, Russia, Korea, India, China, Brazil and the United States of America as well as in Germany, and not just for the automotive industry.

Information

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